A Chicago public radio station is taking a cheeky approach to advertising. If you're cool, have sex with another cool person, thereby providing the world with a future public radio listener. This is adorable, and as everyone knows, sex sells. I know I'd probably respond a little bit more positively to NPR's dreaded phonathons if I'd seen a few irreverent ads around town.
Also, I feel certain they created these especially for 27 year old women. ;)